
Soft visuals and clear copy make their services feel inviting and empowering.

Grounded, confident messaging that meets the audience right where they are.

Rooting the brand in nature, beauty, and personal connection.

Simple, scannable services that don’t overwhelm or overexplain.

A bold, grounding intro that puts trust and calm front and center.
The Ratio by BodyMath
A modern site refresh that grew into social and shaped the full brand.
The Spark
The Ratio came to me with a need for direction: strong visuals and valuable services but no clear narrative. They needed a unified message and a professional online presence that reflected the quality of their work and positioned them for growth founded in trust.
The Process
We clarified their audience, refined their service language, and built a strategy-first site that communicates value quickly. From thoughtful messaging to streamlined structure, every element was chosen to make The Ratio’s offering more intuitive, credible, and compelling.
The Final Result
A polished website built to convert—simple, strong, and designed for clarity. The new copy and design work together to highlight expertise, build trust, and create the kind of experience that makes people want to reach out. The business owner reported a significant increase in business within 3 months of launching the new homepage.
Lesson learned: When the right words meet the right design, your message finally lands.
Mood boards to Instagram—scroll through the work that brought their vibe to life below.

Body-positive photos that highlight joy, movement, and wellness.

Custom shapes to give social posts a warm, approachable, artful edge.

Modern overlays for an elevated, natural-feeling brand experience.

Linework graphics and geometric patterns to soften the brand and add texture.

Inspirational, message-forward posts that build connection and community.

Social media templates designed to carry informative copy that builds trust and entertains.

Short-form video content with helpful, high-trust info for curious patients.

Soft, branded layouts for introducing the faces behind the practice.