CASE STUDY: Growing Visibility for a Specialized Vet Clinic in Three Locations

Industry: Veterinary diagnostics
Locations: Texas and Utah
Audience: Pet parents, referring vets, and specialists

Sage Veterinary Imaging (SVI) came to me with deep expertise and big growth goals—but zero time to execute. The Founder was juggling two state-of-the-art clinics and prepping to open a third. He had ideas. And he needed a partner who could bring that vision to life.

The challenge was twofold:

  1. Translate SVI’s advanced clinical knowledge into approachable content that resonated with both pet parents and veterinary professionals.

  2. Build a strategy that could connect meaningfully with local audiences in Texas and Utah while boosting organic search visibility.

So, I built a multi-channel content strategy from the ground up:

  • Launched a high-performing blog, creating long-form, keyword-driven blogs to explain complex topics

  • Rewrote landing pages for clarity, flow, and local search rankings

  • Optimized metadata for every page including images

  • Developed a simple, yet effective content strategy across blogs, email, and social

  • Built segmented email lists for pet parents, vets, leads, and clients and created targeted emails for events, programs, and service announcements

What started as a blog strategy evolved into a full SEO overhaul and a multi-channel approach to their marketing, refreshing their site with best-practice optimizations, updating their brand voice, and expanding into social media, email campaigns, and design elements to support their growing business.

Bonus: I also supported their sister brand, CATT.vet, with SEO and blog content targeting feline hyperthyroidism and I-131 treatments.

The results:

✅ 30k+ new visitors in 6 months
✅ Homepage traffic more than doubled in one year
✅ Multiple blogs ranking #1 on Google for their keywords
✅ Booked out educational events with email campaigns
✅ Consistent 6-7% engagement rates on Facebook and Instagram
✅ Supported their growth into a third location in 2023

Services included:

SEO Website Copy • Content Strategy • Blog Writing • Content Management • Email Marketing • Social Media

Organic traffic grew from 4,000 to over 10,000 monthly visits, more than doubling its traffic between August 2023 and March 2025.

A sample of the numerous keywords ranked in the Top 3 of Google Search results for SVI blogs, with up to 99 spots gained in one instance.

Average keyword rank improved from 15.38 to 10.99, a 4.39 position gain over 6 months.

Ready to get the same results for your busines?

A CLOSER LOOK AT THE DATA

TOP-PERFORMING BLOGS (AKA THE ONES GOOGLE LOVED)

This article blends local culture and local SEO for a fun twist of educational value. It turns a serious pet health topic into something engaging, clear, and dare I say, delightful.

Niche, helpful, and easy to follow, this high-performing blog breaks down tough info for worried pet parents, successfully building trust through clear, actionable copy.

This article turns complex medical imaging into real-life stories. With relatable case studies and clear takeaways, it shows how advanced diagnostics lead to better outcomes.

This article tackles a high-stakes topic with clarity, compassion, and authority. It breaks down the diagnostic process while showcasing how to guide readers through hard decisions.