Industry: eComm Natural Health & Pet Products
Locations: All of the U.S.
Audience: Pet parents, health-conscious families, and independent sales reps

Life’s Abundance hired me with a clear mission: to support healthier lives through safe, eco-friendly, and effective products for people and pets. While their formulas across pet food, supplements, and hair and skincare were top-notch, their messaging needed a refresh. The brand had built trust over decades but was ready to modernize its voice, energize its marketing, and boost results across multiple channels.

There were three goals:

1. Refresh an established brand voice to resonate with modern, health-conscious consumers.

2. Stand out in a saturated market with clear, confident, and compelling copy that set their products apart.

3. Execute a cohesive content strategy that could drive results across blogs, emails, product launches, and more.

So, I got to work crafting a unified voice and applying it across channels:

• Developed a new Communications Style Guide to modernize the voice and tone.

• Built integrated campaigns across blogs, social, email, video scripts, and digital ads.

• Created high-impact product launch content, including copy for direct mail, email, and web.

• Revamped landing pages and banners to align with SEO best practices and visual branding.

• Planned and wrote weekly blogs and monthly newsletters with a unique “info-tainment” approach.

• Collaborated closely with the Product, Marketing, and Creative teams for cohesive messaging and branding.

One standout project was the Greens Blend product makeover. I led a full strategic copy refresh of the landing page and supporting content, including blog, email, and social—which resulted in a 473% increase in organic traffic in just 30 days.

I also helped bring energy and clarity to new product launches, like the Soft Chews supplement line, with punchy, engaging copywriting across digital and print media.

The results:

✅ 52% boost in overall SEO performance
✅ 473% increase in organic traffic for a single product page
✅ $3k/month increase in newsletter and blog revenue
✅ Increased visibility across web, email, and social with cohesive, conversational messaging
✅ Stronger connection with both customers and reps through refreshed brand voice

Services included:

SEO Copywriting • Content Strategy • Email Marketing • Blog Writing • Newsletter Development • Sales & Product Launch Copy • Digital Ads • Print Media • Social Media Strategy • Visual Copy Integration